Brand Identity

The way a brand communicates itself with potential customers plays a huge role in whether or not they become actual customers.

Logos, imagery and copy all have a big part to play in making sure your products and services resonate with architects and specifiers. After all, these are visual creatures we are dealing with here.

Our industry understanding, competitor insight and years of brand marketing experience make us the perfect choice to provide the right look and feel for your business – and everything we do, from tone of voce development to look and feel, is all done in close consultation.

Our process for developing a relevant brand positioning strategy involves:

  • Competitor identification and analysis
  • Mapping and reviewing current position
  • Identification of positioning opportunities
  • Developing a distinct and relevant brand positioning strategy
  • Planning of integration and practical usage of Brand Positioning Strategy

Our communications strategy can be designed to target specific jobs, such as:

PRODUCT LAUNCH

  • Launch campaign strategy, planning and execution
  • Developing relevant objectives and KPIs
  • Integrated sales communications with consistent message

SALES COMMUNICATION

  • Support for your sales team
  • Communications material from brochures, flyers, direct mails to phone scripts, business cards, online landing pages, presentations and car streamers

3D VISUALS AND ANIMATIONS

We can use technical illustrations or pencil drawings to create a virtual 3D model that can produce photorealistic images suitable for use in presentations, on your website or in CPDs.