Manchester Architects – A rebrand to reflect a more vibrant, thriving community
The Manchester Society of Architects (MSA) needed an updated look and feel reflecting its position at the heart of a thriving community of professionals.
Not only was it felt the existing brand identity had grown out of touch with the region’s vibrant industry, it was thought greater clarity was needed on the role of the society, with something that would also more effectively engage with younger members.
We wanted to recognise the role regional architects had played in reshaping Manchester in the period of intense redevelopment it had faced following the 2006 bombing. The new look would be rolled out across all print, online and event communication, so we wanted to ensure our approach was rooted in a deep understanding of what the society represented now while also recognising its past.
Analyse the market position with feedback collated through surveys, interviews, focus groups and social media listening.
Exploring the challenges based on our findings and identifying the values of the organisation to develop a new direction.
Inward strategy to ensure smooth internal transition, with an outward strategy to amplify the new brand.
Deliver the brand clearly across multiple channels while ensuring the needs of old and new members are met.
Taking a lead from its deep connections to the industrial revolution, we considered architectural professionals as the latest example of Mancunian ‘worker bees’ – the motif given to citizens of the city during this essential part of its history.
With further inspiration from some of its other celebrated brands, we crafted an identity for the newly named Manchester Architects that was as iconic as the city itself.
Under the new branding, the society has gone from strength to strength and has been adapted for awards, events, advertising, digital marketing and much more.