Our CPD insight
“Architects have never been under as much pressure as they are right now. They're time and cash poor, but need manufacturers’ help to be effective in what they do.
The very nature of architecture has fundamentally shifted and so too has how manufacturers engage with specifiers. CPD is one of the most effective tools at the disposal of the manufacturer and yet can still act within the guidelines of RIBA CPD providers network.
CPD is often seen as a sales tool that lags behind ‘sexy’ marketing strategies, but can in fact be an effective, memorable and brand distinctive way to provide architects with the in-depth knowledge they crave.”
Paul Iddon, Agency Spring Managing Director, speaking at The RIBA CPD Providers Network in March 2015